Mystery Solved! Take the mystery out of radio advertising and marketing.
Part 1 - Look at the advantages and disadvantages of the different media
• TV/Cable
• Alternatives/weeklies
• Direct Mail
• Outdoor
• Newspaper
• Digital/online
• Radio
Part 2 – How Radio works
• 3 basic departments
1. On-air
2. News
3. Sales
• Radio Jargon and its meanings
• Basic Radio Facts
• 5 Types of Commercials
• Guidelines for Copywriting
Part 3 – Most common mistakes businesses make with radio advertising
Part 4 – Simplify Effective Radio advertising
• Elements needed for successful Radio Advertising Campaign
1. Frequency
2. Consistency
3. relevancy
• Few examples of successful radio commercials
Part 5 – Questions and answers
Wednesday Feb 19, 2014
11:30 AM - 1:00 PM EST
Wednesday, February 19
11:30 a.m. - 1 p.m.
Howell Area Chamber of Commerce Foundation Bldg.
123 E. Washington St.
Howell
$20 per person
Includes lunch and materials
Michelle Tokan
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