a•nu•yu

About Us

a·nu·yu began in the aftermath of an experience that was both deeply fulfilling and unexpectedly challenging.

In March 2026, founder Juliana Fox brought (re)claim to life, a multigenerational women’s event rooted in resilience, redemption and reclamation. Women across generations gathered to listen, share stories and connect through the experiences that shape who we are and who we are becoming.

Juliana poured herself into creating (re)claim. https://reclaim.rsvpify.com and what followed was something she hadn’t anticipated: immense pride alongside exhaustion, fulfillment alongside depletion. Already navigating perimenopause, disrupted sleep and middle-of-the-night wakeups, she began looking more deeply into rest, stress and nervous system support.

Sometimes the very thing we’re struggling with becomes the spark for what comes next.

As Juliana searched for a nighttime ritual she could genuinely look forward to, her partner and co-founder, Chris Smith, encouraged her to think bigger: What if they created what she was looking for? Together, they began researching, asking questions and working with experts to bring that vision to life.

That journey became a·nu·yu, a life-in-transition brand creating thoughtfully formulated supplements to support the body, mind and spirit through seasons of change.

Our hero product, (re)claim: PM, is a nighttime ritual powder featuring seven purposefully chosen ingredients designed to work in harmony as you release the day • relax into rest • restore overnight.

(re)claim: PM debuts Fall 2026. Join us at anuyunow.com.